A friend of mine asked me to do a Logo for his company called Saicon, which is a company that links project developers such as architects and constructors to investors in Switzerland and abroad. Since Saicon brings together different parties in the real estate sector, the idea was to create a logotype that represents its connecting character.
After a few tries, we came with the idea of solving the logotype as a typographic construction that is strong and light at the same time and having the “i” of SAiCON acting as the connecting agent between two parties. For the business cards and brochures we choose dark grey tones to contrast with the bright green of the logotype. And for the back of the business cards we used a section of the logo that acts as a decorative element.